Between 2017 and 2020, the Ministry of Information invested heavily in growing its social media channels to support government communication. By 2020, the Ministry had a combined 1.2 million subscribers who directly received content from its new media handles. The Ministry therefore explored avenues where it could use this large social media following plus that of some Ghanaian bloggers/influencers and traditional media partners to serve the Ghanaian public in ways beyond Government communication.
This led to the creation of Amplified in 2021 as a marketing tool focused on using the new Media leverage of the Ministry of Information and that of programme partners to support the work of young Ghanaians and to aid them in reaching larger audiences with; entrepreneurial products and services; social causes; and youth mentorship.
The project is in three (3) categories. Amplified Business, Amplified Success and Amplified Social.
Amplified Business highlights products and services of young Ghanaian entrepreneurs doing business in Ghana.
Amplified Success is a weekly conversation on career guidance, mentoring and leadership for the youth of Ghana.
Amplified Social focuses on advocating human-centered issues, adding a stronger voice to the issues that confronts us.
